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After its launch in 1986, this peach liqueur schnapps became the fastest growing drinks brand in the UK market. This innovative product has spurred a whole drinks category that did not exist prior to the launch. Its distinctive frosted bottle and litho-printed graphics have been much copied.

Interesting facts:

  • Traditionally, schnapps is enjoyed as an ice-cold shot. The word ‘schnapps’ even comes from the Norse word ‘snappen’, meaning ‘to snatch a gulp’.
  • The production custom was to soak different stone fruit in spirits; commonly using apples, pears, plums and cherries, and G. W. Archer and Co developed this in an innovative way with Archers peach schnapps: setting the standard for contemporary schnapps and creating the market for an easy drinking, premium category all of its own.

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